Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Not only that they both belong to the small family car segment and utilize the same 5-door hatchback body style, they are even powered by the same Hyundai-developed petrol engine! There is not much there to point us towards one vehicle or the other. Or is it?

Both vehicles got tested by European New Car Assessment Programme (Euro NCAP), with the KIA being a slightly better choice apparently. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, still it doesn't help us solve our dilemma, does it? On the other hand, taking kerb weight as an important factor into account, Ceed offers a marginal difference of 1% more metal.

Manufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that Hyundai does have a slight advantage, when all the models are taken into account. That's the official data, while our visitors describe reliability of Hyundai with an average rating of 4.5, and models under the KIA badge with 4.6 out of 5. The same official information place i30 as average reliability-wise, and Ceed is more or less at the same level.That apart, owners of different cars powered by the same engine as these two vehicles rank it on average as 4.7 out of 5.

KIA is a bit more agile, reaching 100km/h in 0.2 seconds less than its competitor. In addition to that it accelerates all the way to 205 kilometers per hour, exactly the same as the other car does. When it comes to fuel economy things look pretty much the same for both cars, averaging around 7.1 liters of fuel per 100 kilometers (40 mpg), in combined cycle.

Hyundai appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, Ceed offers much better overall protection, which launches it ahead of the other contender. It all continues in the same direction, with KIA offering somewhat better performance, just enough to call it quicker. Fuel consumption is more or less the same. I believe that, when we take all into account, we have only one winner here - the KIA. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, among more than 12.000 different ones in our database.