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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 4-door sedan body style within the same 'Luxury car' segment, the only major difference here really is their wheel drive configuration (4 x 4 for the Honda and rear in the case of the BMW). The first one has a Honda-engineered powertrain under the hood, a 6-cylinder, 24-valves 295hp unit, while the other one gets its power and torque from a 8-cylinder, 32-valves 306hp engine designed by BMW.
SafetyThe first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the Honda being a slightly better choice apparently. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the luxury car segment, which is generally a very good thing safety-wise, but that fact doesn't break the tie between the two cars. Furthermore, when it comes to weight, a factor that most people underestimate, the Japanese car offers a considerable difference of 14% more metal.
ReliabilityReliability is not the best thing to consider on the make level, but it is worth mentioning that Honda is significantly less fault-prone, all the models observed together. These are the results of an independent reasearch, while our visitors describe reliability of Honda with an average rating of 4.7, and models under the BMW badge with 4.2 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. Above it all, drivers of cars with the same engine as the Japanese car rank it on average as 3.0 out of 5, exactly the same as the other one.
Performance & Fuel economyBMW is undoubtly more agile, reaching 100km/h in 1 seconds less than its competitor. In addition to that it accelerates all the way to 250 kilometers per hour, exactly the same as the other car does. When it comes to fuel economy the winner has to be the German car, averaging around 10.5 liters of fuel per 100 kilometers (27 mpg), in combined cycle. We can't ignore that 10% difference compared to the Japanese car.
Verdict
Honda appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Japanese car beats the other contender by far, making it the best choice without even considering other things. From there things take a different direction, with BMW being considerably quicker, thus putting more smile on driver's face. To make things even better, it consumps less fuel! It's really tough to make a final decision here, but if I'd need to, I'd say BMW. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among more than 12.000 different ones in our database.