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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 5-door hatchback body style within the same 'Small family car' segment, the only major difference here really is their wheel drive configuration (front for the Mazda and rear in the case of the BMW). The first one has a Mazda-engineered powertrain under the hood, a 4-cylinder, 16-valves 84hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 116hp engine designed by BMW.
SafetyA starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the BMW being a slightly better choice apparently. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but that fact doesn't break the tie between the two cars. On the other hand, when it comes to weight, a factor that most people underestimate, the German car offers a marginal difference of 2% more metal.
ReliabilityManufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that Mazda as a brand displays somewhat better results, all the models observed together. These are the official statistics, while our visitors describe reliability of Mazda with an average rating of 4.4, and models under the BMW badge with 4.2 out of 5. Independent research findings rank 3 as average reliability-wise, and 1 Series is more or less at the same level.We should definitely mention that owners of cars with the same powertrain as the Japanese car rank it on average as 4.9, while the one under the competitor's bonnet gets 4.3 out of 5.
Performance & Fuel economyBMW is way more agile, reaching 100km/h in 3.6 seconds less than its competitor. In addition to that it accelerates all the way to 200 kilometers per hour, 31km/h more than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 7.3 liters of fuel per 100 kilometers (39 mpg), in combined cycle.
Verdict
Mazda appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the German car offers much better overall protection, which launches it ahead of the other contender. It all continues in the same direction, with BMW outracing its opponent in any situation possible, making it better choice for boy racers. It does come at a cost though, and that's the fuel consumption... I believe that, when we take all into account, we have only one winner here - the BMW. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among thousands of similar, yet so different vehicles.