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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 5-door hatchback body style within the same 'City car' segment, the only major difference here really is their wheel drive configuration (front for the Mazda and 4 x 4 in the case of the Subaru). The first one has a Mazda-engineered powertrain under the hood, a 4-cylinder, 16-valves 75hp unit, while the other one gets its power and torque from a 4-cylinder, 8-valves 68hp engine designed by Suzuki.
SafetyUnfortunatelly, neither of the two vehicles was submitted to the European New Car Assessment Programme (Euro NCAP) testing. This makes it virtually impossible for me to pick one over the other and I'm generally against buying such cars as the safety should really always come first. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the city car segment, which is generally not a very good thing safety-wise, but it doesn't do much to help us decide between the two. Furthermore, taking kerb weight as an important factor into account, Demio offers a marginal difference of 5% more metal.
ReliabilityReliability is not the best thing to consider on the make level, but it is worth mentioning that Mazda does have a slight advantage, at least on all of the models level. These are the official statistics, while our visitors describe reliability of Mazda with an average rating of 4.4, and models under the Subaru badge with 4.2 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. Above it all, drivers of cars with the same engine as Demio rank it on average as 3.0, while the one under the competitor's bonnet gets 3.3 out of 5.
Performance & Fuel economyMazda is undoubtly more agile, reaching 100km/h in 1.2 seconds less than its competitor. In addition to that it accelerates all the way to 160 kilometers per hour, 5km/h more than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 7.1 liters of fuel per 100 kilometers (40 mpg), in combined cycle.
Verdict
Mazda appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, Demio offers slightly better overall protection and takes the lead. It all continues in the same direction, with Mazda being considerably quicker, thus putting more smile on driver's face. It does come at a cost though, and that's the fuel consumption... No mistake, whatever you decide here, but I'd still go for the Mazda. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.