Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the executive car segment and utilize the same 4-door sedan body style and the rear wheel drive system, it all comes up to the specific petrol engine choice they offer. The first one has a Jaguar-engineered powertrain under the hood, a 8-cylinder, 32-valves 290hp unit, while the other one gets its power and torque from a 8-cylinder, 32-valves 286hp engine designed by BMW.

Unfortunatelly, neither of the two vehicles was submitted to the European New Car Assessment Programme (Euro NCAP) testing. This makes it virtually impossible for me to pick one over the other and I'm generally against buying such cars as the safety should really always come first. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the executive car segment, which is generally a fortune safety-wise, but it doesn't do much to help us decide between the two. On the other hand, taking kerb weight as an important factor into account, the German car offers a marginal difference of 5% more metal.

Manufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that both brands display similar results in faults and breakdowns, when all the models are taken into account. These are the results of an independent reasearch, while our visitors describe reliability of Jaguar with an average rating of 4.1, and models under the BMW badge with 4.2 out of 5. The same official information place XJ as average reliability-wise, and 7 Series is more or less at the same level.That apart, owners of different cars powered by the same engine as the British car rank it on average as 3.0 out of 5, exactly the same as the other one.

BMW is a bit more agile, reaching 100km/h in 0.3 seconds less than its competitor. In addition to that it accelerates all the way to 250 kilometers per hour, 10km/h more than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 12.2 liters of fuel per 100 kilometers (23 mpg), in combined cycle.

BMW appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the German car offers slightly better overall protection and takes the lead. It all continues in the same direction, with BMW offering somewhat better performance, just enough to call it quicker. It does come at a cost though, and that's the fuel consumption... At the end, as much as I'd like to give you a winner here, it's simply a pure tie if you ask me. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, out of 12.000+ vehicles we currently have in our database.