Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Not only that they both belong to the small family car segment and utilize the same 4-door sedan body style, they are even powered by the same Mazda-developed petrol engine! There is not much there to point us towards one vehicle or the other. Or is it?

The first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the same number of safety stars gained in the process. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, still it doesn't help us solve our dilemma, does it? On the other hand, when it comes to weight, a factor that most people underestimate, the Swedish car offers a marginal difference of 2% more metal.

Manufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that Ford does have a slight advantage, at least on all of the models level. That's the official data, while our visitors describe reliability of Ford with an average rating of 4.4, and models under the Volvo badge with 4.6 out of 5. Independent research findings rank Focus as average reliability-wise, and S40 is more or less at the same level.That apart, owners of different cars powered by the same engine as these two vehicles rank it on average as 4.2 out of 5.

Ford is a bit more agile, reaching 100km/h in 0.2 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 210 kilometers per hour, exactly the same as the other car does. When it comes to fuel economy things look pretty much the same for both cars, averaging around 7.4 liters of fuel per 100 kilometers (38 mpg), in combined cycle.

Ford appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Swedish car offers slightly better overall protection and takes the lead. From there things take a different direction, with Ford offering somewhat better performance, just enough to call it quicker. To make things even better, it consumps less fuel! No mistake, whatever you decide here, but I'd still go for the Ford. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among more than 12.000 different ones in our database.