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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 5-door wagon body style within the same 'Small family car' segment, the only major difference here really is their wheel drive configuration (front for the Ford and 4 x 4 in the case of the Subaru). The first one has a Ford-engineered powertrain under the hood, a 4-cylinder, 16-valves 115hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 105hp engine designed by Subaru.
SafetyThe fact that the Ford got tested by the European New Car Assessment Programme (Euro NCAP), while the other contender didn't, puts it sky-high safety-wise, in my eyes at least. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but that fact doesn't break the tie between the two cars. On the other hand, taking kerb weight as an important factor into account, the Japanese car offers a marginal difference of 5% more metal.
ReliabilityManufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that Ford does have a slight advantage, when all the models are taken into account. These are the results of an independent reasearch, while our visitors describe reliability of Ford with an average rating of 4.4, and models under the Subaru badge with 4.2 out of 5. The same official information place Focus 21% above average, and Impreza those same 21% below the first one. Above it all, drivers of cars with the same engine as the American car rank it on average as 5.0, while the one under the competitor's bonnet gets 4.1 out of 5.
Performance & Fuel economyFord is undoubtly more agile, reaching 100km/h in 2.7 seconds less than its competitor. In addition to that it accelerates all the way to 190 kilometers per hour, 22km/h more than the other car. When it comes to fuel economy the winner has to be the American car, averaging around 6.4 liters of fuel per 100 kilometers (44 mpg), in combined cycle. We can't ignore that 23% difference compared to the Japanese car.
Verdict
Ford appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the American car beats the other contender by far, making it the best choice without even considering other things. It all continues in the same direction, with Ford outracing its opponent in any situation possible, making it better choice for boy racers. To make things even better, it consumps less fuel! All together, there's not much more to say, in this case I wouldn't even consider anything but Ford. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among thousands of similar, yet so different vehicles.