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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 5-door wagon body style within the same 'Large family car' segment, the only major difference here really is their wheel drive configuration (front for the Audi and rear in the case of the BMW). The first one has a Audi-engineered powertrain under the hood, a 4-cylinder, 20-valves 125hp unit, while the other one gets its power and torque from a 4-cylinder, 8-valves 118hp engine designed by BMW.
SafetyThe first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the BMW being a slightly better choice apparently. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the large family car segment, which is generally a good thing safety-wise, but it doesn't do much to help us decide between the two. On the other hand, when it comes to weight, a factor that most people underestimate, 3 Series offers a marginal difference of 8% more metal.
ReliabilityI don't like generalizing things when it comes to reliability, although it does seem that both brands display similar results in faults and breakdowns, at least on all of the models level. These are the results of an independent reasearch, while our visitors describe reliability of Audi with an average rating of 4.2, and models under the BMW badge with 4.1 out of 5. Some independent research have also placed A4 as average reliability-wise, and 3 Series is more or less at the same level.Above it all, drivers of cars with the same engine as Audi A4 rank it on average as 4.0, while the one under the competitor's bonnet gets 3.3 out of 5.
Performance & Fuel economyAudi is a bit more agile, reaching 100km/h in 0.1 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 201 kilometers per hour, 1km/h less than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 8.4 liters of fuel per 100 kilometers (34 mpg), in combined cycle.
Verdict
Audi appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, 3 Series offers much better overall protection, which launches it ahead of the other contender. When it comes to performance, both vehicles provide similar experience, so I wouldn't point any of them out. 3 Series still consumps less fuel, which needs to be taken into consideration. It's not difficult to say then that if I'd need to make a choice, it would definitely be the BMW. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, out of 12.000+ vehicles we currently have in our database.