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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 4-door sedan body style within the same 'Large family car' segment, the only major difference here really is their wheel drive configuration (front for the Audi and rear in the case of the BMW). The first one has a Volkswagen-engineered powertrain under the hood, a 4-cylinder, 8-valves 102hp unit, while the other one gets its power and torque from a 4-cylinder, 8-valves 105hp engine designed by BMW.
SafetyA starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the BMW being a slightly better choice apparently. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the large family car segment, which is generally a good thing safety-wise, but it doesn't do much to help us decide between the two. On the other hand, when it comes to weight, a factor that most people underestimate, 3 Series offers a marginal difference of 9% more metal.
ReliabilityReliability is not the best thing to consider on the make level, but it is worth mentioning that both brands display similar results in faults and breakdowns, all the models observed together. These are the official statistics, while our visitors describe reliability of Audi, as well as BMW, with the same average rating of 4.2 out of 5. Some independent research have also placed A4 as average reliability-wise, and 3 Series is more or less at the same level.Above it all, drivers of cars with the same engine as Audi A4 rank it on average as 3.8, while the one under the competitor's bonnet gets 4.0 out of 5.
Performance & Fuel economyAudi is a bit more agile, reaching 100km/h in 0.3 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 190 kilometers per hour, 10km/h less than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 7.9 liters of fuel per 100 kilometers (36 mpg), in combined cycle.
Verdict
BMW appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, 3 Series offers much better overall protection, which launches it ahead of the other contender. From there things take a different direction, with Audi offering somewhat better performance, just enough to call it quicker. Fuel consumption is more or less the same. No mistake, whatever you decide here, but I'd still go for the BMW. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.