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Virtual Adviser's™ opinion
Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the suv segment and utilize the same 5-door suv body style and the 4 x 4 wheel drive system, it all comes up to the specific petrol engine choice they offer. The first one has a BMW-engineered powertrain under the hood, a 6-cylinder, 24-valves 192hp unit, while the other one gets its power and torque from a 6-cylinder, 24-valves 177hp engine designed by Rover.Safety
The fact that the Land Rover got tested by the European New Car Assessment Programme (Euro NCAP), while the other contender didn't, isn't really an advantage, taken the poor 3-star rating it received. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the suv segment, which is generally a very good thing safety-wise, but it doesn't do much to help us decide between the two. Furthermore, taking kerb weight as an important factor into account, the German car offers a considerable difference of 11% more metal.Reliability
Manufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that BMW does have a slight advantage, all the models observed together. These are the results of an independent reasearch, while our visitors describe reliability of BMW with an average rating of 4.2, and models under the Land Rover badge with 3.9 out of 5. Some independent research have also placed X3 as average reliability-wise, and Freelander is more or less at the same level.That apart, owners of different cars powered by the same engine as the German car rank it on average as 2.8, while the one under the competitor's bonnet gets 5.0 out of 5.Performance & Fuel economy
BMW is undoubtly more agile, reaching 100km/h in 2.2 seconds less than its competitor. In addition to that it accelerates all the way to 208 kilometers per hour, 26km/h more than the other car. When it comes to fuel economy the winner has to be the German car, averaging around 11.2 liters of fuel per 100 kilometers (25 mpg), in combined cycle. We can't ignore that 11% difference compared to the British car.
Land Rover appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In this case though, it seems that both cars show similar levels of passenger protection all together, so that won't break a tie. But one thing that actually could is the performance, with BMW being considerably quicker, thus putting more smile on driver's face. To make things even better, it consumps less fuel! All together, there's not much more to say, in this case I wouldn't even consider anything but BMW. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among thousands of similar, yet so different vehicles.