Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 4-door sedan body style within the same 'Executive car' segment, the only major difference here really is their wheel drive configuration (rear for the BMW and front in the case of the Audi). The first one has a BMW-engineered powertrain under the hood, a 6-cylinder, 24-valves 193hp unit, while the other one gets its power and torque from a 6-cylinder, 30-valves 193hp engine designed by Volkswagen.

Unfortunatelly, neither of the two vehicles was submitted to the European New Car Assessment Programme (Euro NCAP) testing. This makes it virtually impossible for me to pick one over the other and I'm generally against buying such cars as the safety should really always come first. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the executive car segment, which is generally a fortune safety-wise, but it doesn't do much to help us decide between the two. Furthermore, taking kerb weight as an important factor into account, 7 Series offers a considerable difference of 12% more metal.

Manufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that both brands display similar results in faults and breakdowns, at least on all of the models level. That's the official data, while our visitors describe reliability of BMW with an average rating of 4.1, and models under the Audi badge with 4.2 out of 5. Independent research findings rank 7 Series as average reliability-wise, and A8 is more or less at the same level.Above it all, drivers of cars with the same engine as 7 Series rank it on average as 5.0, while the one under the competitor's bonnet gets 4.9 out of 5.

Audi is a bit more agile, reaching 100km/h in 0.2 seconds less than its competitor. In addition to that it accelerates all the way to 236 kilometers per hour, 8km/h more than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 10 liters of fuel per 100 kilometers (28 mpg), in combined cycle.

BMW appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, 7 Series offers significantly better overall protection, taking the lead here. From there things take a different direction, with Audi being considerably quicker, thus putting more smile on driver's face. To make things even better, it consumps less fuel! No mistake, whatever you decide here, but I'd still go for the Audi. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, among more than 12.000 different ones in our database.