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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 2-door cabriolet body style within the same 'Sports car' segment, the only major difference here really is their wheel drive configuration (rear for the BMW and front in the case of the Audi). The first one has a BMW-engineered powertrain under the hood, a 6-cylinder, 24-valves 170hp unit, while the other one gets its power and torque from a 4-cylinder, 20-valves 163hp engine designed by Audi.
SafetyThe fact that the Audi got tested by the European New Car Assessment Programme (Euro NCAP), while the other contender didn't, offers a slight advantage, as the 4-star rating is better than none. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the sports car segment, which is generally classifying them somewhere in the middle safety-wise, but that fact doesn't break the tie between the two cars. On the other hand, when it comes to weight, a factor that most people underestimate, Audi TT offers a marginal difference of 7% more metal.
ReliabilityI don't like generalizing things when it comes to reliability, although it does seem that both brands display similar results in faults and breakdowns, at least on all of the models level. These are the results of an independent reasearch, while our visitors describe reliability of BMW, as well as Audi, with the same average rating of 4.2 out of 5. Some independent research have also placed Z3 as average reliability-wise, and TT is more or less at the same level.That apart, owners of different cars powered by the same engine as BMW Z3 rank it on average as 4.4, while the one under the competitor's bonnet gets 3.7 out of 5.
Performance & Fuel economyBMW is a bit more agile, reaching 100km/h in 0.3 seconds less than its competitor. In addition to that it accelerates all the way to 224 kilometers per hour, 6km/h more than the other car. When it comes to fuel economy the winner has to be Audi TT, averaging around 8.2 liters of fuel per 100 kilometers (34 mpg), in combined cycle. We can't ignore that 12% difference compared to BMW Z3.
Verdict
BMW appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, Audi TT beats the other contender by far, making it the best choice without even considering other things. From there things take a different direction, with BMW offering somewhat better performance, just enough to call it quicker. It does come at a cost though, and that's the fuel consumption... All together, there's not much more to say, in this case I wouldn't even consider anything but Audi. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among more than 12.000 different ones in our database.