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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 4-door sedan body style within the same 'Luxury car' segment, the only major difference here really is their wheel drive configuration (rear for the BMW and 4 x 4 in the case of the Volvo). The first one has a BMW-engineered powertrain under the hood, a 6-cylinder, 24-valves 306hp unit, while the other one gets its power and torque from a 6-cylinder, 24-valves 304hp engine designed by Volvo.
SafetyThe fact that the BMW got tested by the European New Car Assessment Programme (Euro NCAP), while the other contender didn't, puts it sky-high safety-wise, in my eyes at least. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the luxury car segment, which is generally a very good thing safety-wise, still it doesn't help us solve our dilemma, does it? Furthermore, taking kerb weight as an important factor into account, the German car offers a marginal difference of 1% more metal.
ReliabilityManufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that Volvo does have a slight advantage, at least on all of the models level. That's the official data, while our visitors describe reliability of BMW with an average rating of 4.2, and models under the Volvo badge with 4.6 out of 5. Independent research findings rank 5 Series as average reliability-wise, and S80 is more or less at the same level.That apart, owners of different cars powered by the same engine as the German car rank it on average as 4.0, while the one under the competitor's bonnet gets 4.6 out of 5.
Performance & Fuel economyBMW is a bit more agile, reaching 100km/h in 0.9 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 250 kilometers per hour, exactly the same as the other car does. When it comes to fuel economy the winner has to be the German car, averaging around 8 liters of fuel per 100 kilometers (35 mpg), in combined cycle. We can't ignore that 24% difference compared to the Swedish car.
Verdict
Volvo appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the German car beats the other contender by far, making it the best choice without even considering other things. It all continues in the same direction, with BMW offering somewhat better performance, just enough to call it quicker. To make things even better, it consumps less fuel! All together, there's not much more to say, in this case I wouldn't even consider anything but BMW. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, out of 12.000+ vehicles we currently have in our database.