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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by hybrid engines and utilizing the 4-door sedan body style within the same 'Luxury car' segment, the only major difference here really is their wheel drive configuration (rear for the BMW and 4 x 4 in the case of the Volvo). The first one has a BMW-engineered powertrain under the hood, a 4-cylinder, 16-valves 292hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 390hp engine designed by Volvo.
SafetyA starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the luxury car segment, which is generally a very good thing safety-wise, but that fact doesn't break the tie between the two cars.
ReliabilityManufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that Volvo does have a slight advantage, at least on all of the models level. That's the official data, while our visitors describe reliability of BMW with an average rating of 4.1, and models under the Volvo badge with 3.2 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. That apart, owners of different cars powered by the same engine as the German car rank it on average as 3.0 out of 5, exactly the same as the other one.
Performance & Fuel economyThere's not enough data for me to elaborate on the subject, I'm affraid.
Verdict
Volvo appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In this case though, it seems that both cars show similar levels of passenger protection all together, so that won't break a tie. When it comes to performance, both vehicles provide similar experience, so I wouldn't point any of them out. Fuel consumption is more or less the same. At the end, as much as I'd like to give you a winner here, it's simply a pure tie if you ask me. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among more than 12.000 different ones in our database.