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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 4-door sedan body style within the same 'Luxury car' segment, the only major difference here really is their wheel drive configuration (rear for the BMW and 4 x 4 in the case of the Honda). The first one has a BMW-engineered powertrain under the hood, a 6-cylinder, 24-valves 218hp unit, while the other one gets its power and torque from a 6-cylinder, 24-valves 295hp engine designed by Honda.
SafetyA starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the Honda being a slightly better choice apparently. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the luxury car segment, which is generally a very good thing safety-wise, but that fact doesn't break the tie between the two cars. On the other hand, when it comes to weight, a factor that most people underestimate, the Japanese car offers a considerable difference of 25% more metal.
ReliabilityManufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that Honda is significantly less fault-prone, all the models observed together. These are the results of an independent reasearch, while our visitors describe reliability of BMW with an average rating of 4.1, and models under the Honda badge with 4.7 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. Above it all, drivers of cars with the same engine as the German car rank it on average as 4.0, while the one under the competitor's bonnet gets 3.0 out of 5.
Performance & Fuel economyBoth of the cars accelerate exactly the same, so we couldn't put one above the other. Car No. 2 is faster though, reaching top speed of 250 kilometers per hour, 2km/h more than the other car. When it comes to fuel economy an obvious choice would be the German car, averaging around 7.4 liters of fuel per 100 kilometers (38 mpg), in combined cycle. That's 57% difference compared to the Japanese car!
Verdict
Honda appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Japanese car beats the other contender by far, making it the best choice without even considering other things. It all continues in the same direction, with Honda offering somewhat better performance, just enough to call it quicker. It does come at a cost though, and that's the fuel consumption... It's really tough to make a final decision here, but if I'd need to, I'd say BMW. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among thousands of similar, yet so different vehicles.