Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 5-door suv body style within the same 'SUV' segment, the only major difference here really is their wheel drive configuration (rear for the Toyota and 4 x 4 in the case of the KIA). The first one has a Toyota-engineered powertrain under the hood, a 6-cylinder, 24-valves 272hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 188hp engine designed by Hyundai.

The fact that the KIA got tested by the European New Car Assessment Programme (Euro NCAP), while the other contender didn't, puts it sky-high safety-wise, in my eyes at least. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the suv segment, which is generally a very good thing safety-wise, but it doesn't do much to help us decide between the two. Furthermore, taking kerb weight as an important factor into account, the Japanese car offers a considerable difference of 15% more metal.

Manufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that Toyota does have a slight advantage, at least on all of the models level. That's the official data, while our visitors describe reliability of Toyota with an average rating of 4.6, and models under the KIA badge with 4.2 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. That apart, owners of different cars powered by the same engine as the Japanese car rank it on average as 3.0 out of 5, exactly the same as the other one.

Toyota is undoubtly more agile, reaching 100km/h in 2.7 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 195 kilometers per hour, 7km/h less than the other car. When it comes to fuel economy an obvious choice would be the Korean car, averaging around 9.4 liters of fuel per 100 kilometers (30 mpg), in combined cycle. That's 31% difference compared to the Japanese car!

Toyota appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Korean car beats the other contender by far, making it the best choice without even considering other things. From there things take a different direction, with Toyota offering somewhat better performance, just enough to call it quicker. It does come at a cost though, and that's the fuel consumption... All together, there's not much more to say, in this case I wouldn't even consider anything but KIA. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, among thousands of similar, yet so different vehicles.