Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by electric engines and utilizing the 5-door suv body style within the same 'SUV' segment, the only major difference here really is their wheel drive configuration (4 x 4 for the Ford and rear in the case of the KIA). The first one has a Ford-engineered powertrain under the hood, a PMSM Electric unit in formation 1 / 1 with 269hp unit, while the other one gets its power and torque from a PMSM Electric unit in formation 0 / 1 with 229hp engine designed by Hyundai.

Both vehicles got tested by European New Car Assessment Programme (Euro NCAP), with the same number of safety stars gained in the process. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the suv segment, which is generally a very good thing safety-wise, but it doesn't do much to help us decide between the two. Furthermore, taking kerb weight as an important factor into account, the American car offers a marginal difference of 9% more metal.

Manufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that Ford does have a slight advantage, at least on all of the models level. That's the official data, while our visitors describe reliability of Ford with an average rating of 4.4, and models under the KIA badge with 4.6 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. That apart, owners of different cars powered by the same engine as the American car rank it on average as 3.0 out of 5, exactly the same as the other one.

Ford is undoubtly more agile, reaching 100km/h in 1 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 180 kilometers per hour, 5km/h less than the other car. When it comes to fuel economy things look pretty much the same for both cars, especially if you take into account all the free charging points provided by the manufacturer and/or the local government's environmental programs. One of the essential things to consider when it comes to this type of vehicles would be range, with throne undoubtedly being claimed by the Korean car with its additional 190 kilometers on a single charge.

Ford appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the American car offers slightly better overall protection and takes the lead. It all continues in the same direction, with Ford being considerably quicker, thus putting more smile on driver's face. The Korean car is incomparably more generous when it comes to range, which could (and potentially should) be a deal-breaker for the other contender. No mistake, whatever you decide here, but I'd still go for the KIA. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.