Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the suv segment and utilize the same 5-door suv body style and the 4 x 4 wheel drive system, it all comes up to the specific electric engine choice they offer. The first one has a Ford-engineered powertrain under the hood, a PMSM Electric unit in formation 1 / 1 with 337hp unit, while the other one gets its power and torque from a PMSM Electric unit in formation 1 / 1 with 325hp engine designed by Hyundai.

The first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the same number of safety stars gained in the process. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the suv segment, which is generally a very good thing safety-wise, but it doesn't do much to help us decide between the two. Furthermore, taking kerb weight as an important factor into account, the American car offers a marginal difference of 3% more metal.

Reliability is not the best thing to consider on the make level, but it is worth mentioning that Ford does have a slight advantage, at least on all of the models level. That's the official data, while our visitors describe reliability of Ford with an average rating of 4.4, and models under the KIA badge with 4.2 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. That apart, owners of different cars powered by the same engine as the American car rank it on average as 3.0 out of 5, exactly the same as the other one.

Ford is a bit more agile, reaching 100km/h in 0.1 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 180 kilometers per hour, 5km/h less than the other car. When it comes to fuel economy things look pretty much the same for both cars, especially if you take into account all the free charging points provided by the manufacturer and/or the local government's environmental programs. One of the essential things to consider when it comes to this type of vehicles would be range, giving a significant advantage to the Korean car with its additional 72 kilometers on a single charge.

Ford appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the American car offers slightly better overall protection and takes the lead. When it comes to performance, both vehicles provide similar experience, so I wouldn't point any of them out. The Korean car provides significantly better range, something that shouldn't be overlooked. No mistake, whatever you decide here, but I'd still go for the KIA. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among thousands of similar, yet so different vehicles.