Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Not only that they both belong to the small family car segment and utilize the same 5-door wagon body style, they are even powered by the same Hyundai-developed petrol engine! There is not much there to point us towards one vehicle or the other. Or is it?

Both vehicles got tested by European New Car Assessment Programme (Euro NCAP), with the Hyundai being a slightly better choice apparently. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but that fact doesn't break the tie between the two cars. Furthermore, taking kerb weight as an important factor into account, Ceed offers a marginal difference of 7% more metal.

I don't like generalizing things when it comes to reliability, although it does seem that Hyundai does have a slight advantage, when all the models are taken into account. That's the official data, while our visitors describe reliability of KIA with an average rating of 4.6, and models under the Hyundai badge with 4.5 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. Above it all, drivers of cars with the same engine as these two vehicles rank it on average as 5.0 out of 5.

KIA is a bit more agile, reaching 100km/h in 0.1 seconds less than its competitor. In addition to that it accelerates all the way to 210 kilometers per hour, 2km/h more than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 5.5 liters of fuel per 100 kilometers (51 mpg), in combined cycle.

Hyundai appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, i30 offers slightly better overall protection and takes the lead. From there things take a different direction, with KIA offering somewhat better performance, just enough to call it quicker. It does come at a cost though, and that's the fuel consumption... I believe that, when we take all into account, we have only one winner here - the Hyundai. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, among thousands of similar, yet so different vehicles.