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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 5-door wagon body style within the same 'Large family car' segment, the only major difference here really is their wheel drive configuration (rear for the BMW and front in the case of the Volvo). The first one has a BMW-engineered powertrain under the hood, a 4-cylinder, 16-valves 156hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 190hp engine designed by Volvo.
SafetyThe first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the same number of safety stars gained in the process. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the large family car segment, which is generally a good thing safety-wise, but that fact doesn't break the tie between the two cars. On the other hand, taking kerb weight as an important factor into account, the Swedish car offers a marginal difference of 8% more metal.
ReliabilityReliability is not the best thing to consider on the make level, but it is worth mentioning that Volvo does have a slight advantage, all the models observed together. These are the official statistics, while our visitors describe reliability of BMW with an average rating of 4.1, and models under the Volvo badge with 3.2 out of 5. Independent research findings rank 3 Series as average reliability-wise, and V60 is more or less at the same level.That apart, owners of different cars powered by the same engine as the German car rank it on average as 3.0 out of 5, exactly the same as the other one.
Performance & Fuel economyVolvo is undoubtly more agile, reaching 100km/h in 1.5 seconds less than its competitor. In addition to that it accelerates all the way to 220 kilometers per hour, exactly the same as the other car does. When it comes to fuel economy the winner has to be the German car, averaging around 5.7 liters of fuel per 100 kilometers (50 mpg), in combined cycle. We can't ignore that 16% difference compared to the Swedish car.
Verdict
Volvo appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Swedish car offers slightly better overall protection and takes the lead. It all continues in the same direction, with Volvo being considerably quicker, thus putting more smile on driver's face. It does come at a cost though, and that's the fuel consumption... It's really tough to make a final decision here, but if I'd need to, I'd say BMW. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, among thousands of similar, yet so different vehicles.