Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the suv segment and utilize the same 5-door suv body style and the 4 x 4 wheel drive system, it all comes up to the specific diesel engine choice they offer. The first one has a Jaguar-engineered powertrain under the hood, a 4-cylinder, 16-valves 180hp unit, while the other one gets its power and torque from a 6-cylinder, 24-valves 265hp engine designed by BMW.

The fact that the Land Rover got tested by the European New Car Assessment Programme (Euro NCAP), while the other contender didn't, puts it sky-high safety-wise, in my eyes at least. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the suv segment, which is generally a very good thing safety-wise, but that fact doesn't break the tie between the two cars. On the other hand, if we'd like to consider vehicle mass in this context too, which we definitely should, the German car offers a considerable difference of 15% more metal.

Reliability is not the best thing to consider on the make level, but it is worth mentioning that BMW does have a slight advantage, at least on all of the models level. These are the results of an independent reasearch, while our visitors describe reliability of Land Rover with an average rating of 3.8, and models under the BMW badge with 4.2 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. We should definitely mention that owners of cars with the same powertrain as the British car rank it on average as 3.0 out of 5, exactly the same as the other one.

BMW is undoubtly more agile, reaching 100km/h in 2.4 seconds less than its competitor. In addition to that it accelerates all the way to 230 kilometers per hour, 21km/h more than the other car. When it comes to fuel economy the winner has to be the British car, averaging around 5.4 liters of fuel per 100 kilometers (52 mpg), in combined cycle. We can't ignore that 13% difference compared to the German car.

BMW appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the British car beats the other contender by far, making it the best choice without even considering other things. From there things take a different direction, with BMW being considerably quicker, thus putting more smile on driver's face. It does come at a cost though, and that's the fuel consumption... All together, there's not much more to say, in this case I wouldn't even consider anything but Land Rover. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among thousands of similar, yet so different vehicles.