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Virtual Adviser's™ opinion
Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Not only that they both belong to the suv segment and utilize the same 5-door suv body style, they are even powered by the same Hyundai-developed diesel engine! There is not much there to point us towards one vehicle or the other. Or is it?
SafetyA starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the suv segment, which is generally a very good thing safety-wise, but it doesn't do much to help us decide between the two. On the other hand, when it comes to weight, a factor that most people underestimate, Santa Fe offers a marginal difference of 1% more metal.
ReliabilityManufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that Hyundai does have a slight advantage, at least on all of the models level. That's the official data, while our visitors describe reliability of KIA with an average rating of 4.6, and models under the Hyundai badge with 4.5 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. We should definitely mention that owners of cars with the same powertrain as these two vehicles rank it on average as 5.0 out of 5.
Performance & Fuel economyBoth of the cars accelerate exactly the same, so we couldn't put one above the other. Car No. 2 is faster though, reaching top speed of 203 kilometers per hour, 3km/h more than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 5.7 liters of fuel per 100 kilometers (50 mpg), in combined cycle.
Verdict
Hyundai appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, Santa Fe offers slightly better overall protection and takes the lead. When it comes to performance, both vehicles provide similar experience, so I wouldn't point any of them out. Fuel consumption is more or less the same. No mistake, whatever you decide here, but I'd still go for the Hyundai. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.