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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by diesel engines and utilizing the 5-door MPV body style within the same 'MPV' segment, the only major difference here really is their wheel drive configuration (4 x 4 for the Toyota and front in the case of the KIA). The first one has a Toyota-engineered powertrain under the hood, a 4-cylinder, 8-valves 90hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 128hp engine designed by Hyundai.
SafetyA starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the KIA displaying significantly better structural stability. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the mpv segment, which is generally a good thing safety-wise, but that fact doesn't break the tie between the two cars. On the other hand, if we'd like to consider vehicle mass in this context too, which we definitely should, the Korean car offers a marginal difference of 1% more metal.
ReliabilityManufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that Toyota does have a slight advantage, all the models observed together. That's the official data, while our visitors describe reliability of Toyota, as well as KIA, with the same average rating of 4.6 out of 5. The same official information place Urban Cruiser as average reliability-wise, and Soul is more or less at the same level.That apart, owners of different cars powered by the same engine as the Japanese car rank it on average as 4.8, while the one under the competitor's bonnet gets 4.0 out of 5.
Performance & Fuel economyKIA is a bit more agile, reaching 100km/h in 0.4 seconds less than its competitor. In addition to that it accelerates all the way to 178 kilometers per hour, 3km/h more than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 5.1 liters of fuel per 100 kilometers (56 mpg), in combined cycle.
Verdict
Toyota appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Korean car beats the other contender by far, making it the best choice without even considering other things. It all continues in the same direction, with KIA offering somewhat better performance, just enough to call it quicker. It does come at a cost though, and that's the fuel consumption... I believe that, when we take all into account, we have only one winner here - the KIA. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, among more than 12.000 different ones in our database.