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Virtual Adviser's™ opinion
Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the small family car segment and utilize the same 5-door wagon body style and the front wheel drive system, it all comes up to the specific diesel engine choice they offer. Both the engines are Hyundai-engineered . The first one has a 4-cylinder, 16-valves 110hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 115hp one.
SafetyA starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the Hyundai being a slightly better choice apparently. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but that fact doesn't break the tie between the two cars. On the other hand, taking kerb weight as an important factor into account, Ceed offers a marginal difference of 9% more metal.
ReliabilityReliability is not the best thing to consider on the make level, but it is worth mentioning that Hyundai does have a slight advantage, all the models observed together. These are the official statistics, while our visitors describe reliability of Hyundai with an average rating of 4.5, and models under the KIA badge with 4.6 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. Above it all, drivers of cars with the same engine as i30 rank it on average as 5.0, while the one under the competitor's bonnet gets 3.0 out of 5.
Performance & Fuel economyKIA is a bit more agile, reaching 100km/h in 0.2 seconds less than its competitor. In addition to that it accelerates all the way to 192 kilometers per hour, 4km/h more than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 3.8 liters of fuel per 100 kilometers (74 mpg), in combined cycle.
Verdict
Hyundai appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, i30 offers slightly better overall protection and takes the lead. From there things take a different direction, with KIA offering somewhat better performance, just enough to call it quicker. It does come at a cost though, and that's the fuel consumption... It's not difficult to say then that if I'd need to make a choice, it would definitely be the Hyundai. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among thousands of similar, yet so different vehicles.