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Virtual Adviser's™ opinion
Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the city car segment and utilize the same 5-door hatchback body style and the front wheel drive system, it all comes up to the specific petrol engine choice they offer. The first one has a Hyundai-engineered powertrain under the hood, a 3-cylinder, 12-valves 100hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 85hp engine designed by Ford.Safety
A starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the city car segment, which is generally not a very good thing safety-wise, but that fact doesn't break the tie between the two cars. Furthermore, if we'd like to consider vehicle mass in this context too, which we definitely should, the Korean car offers a considerable difference of 23% more metal.Reliability
Reliability is not the best thing to consider on the make level, but it is worth mentioning that Ford does have a slight advantage, all the models observed together. That's the official data, while our visitors describe reliability of KIA with an average rating of 4.6, and models under the Ford badge with 4.4 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. Above it all, drivers of cars with the same engine as the Korean car rank it on average as 5.0, while the one under the competitor's bonnet gets 3.0 out of 5.Performance & Fuel economy
KIA is undoubtly more agile, reaching 100km/h in 2.6 seconds less than its competitor. In addition to that it accelerates all the way to 186 kilometers per hour, 17km/h more than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 4.8 liters of fuel per 100 kilometers (59 mpg), in combined cycle.
KIA appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Korean car offers significantly better overall protection, taking the lead here. It all continues in the same direction, with KIA being considerably quicker, thus putting more smile on driver's face. To make things even better, it consumps less fuel! All together, there's not much more to say, in this case I wouldn't even consider anything but KIA. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, among thousands of similar, yet so different vehicles.