Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the small family car segment and utilize the same 5-door hatchback body style and the front wheel drive system, it all comes up to the specific petrol engine choice they offer. The first one has a Hyundai-engineered powertrain under the hood, a 3-cylinder, 12-valves 120hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 116hp engine designed by Toyota.

Both vehicles got tested by European New Car Assessment Programme (Euro NCAP), with the same number of safety stars gained in the process. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but it doesn't do much to help us decide between the two. On the other hand, when it comes to weight, a factor that most people underestimate, the Japanese car offers a marginal difference of 5% more metal.

Reliability is not the best thing to consider on the make level, but it is worth mentioning that Toyota does have a slight advantage, when all the models are taken into account. That's the official data, while our visitors describe reliability of KIA, as well as Toyota, with the same average rating of 4.6 out of 5. The same official information place Ceed as average reliability-wise, and Auris is more or less at the same level.We should definitely mention that owners of cars with the same powertrain as the Korean car rank it on average as 5.0, while the one under the competitor's bonnet gets 3.9 out of 5.

Toyota is undoubtly more agile, reaching 100km/h in 1 seconds less than its competitor. In addition to that it accelerates all the way to 200 kilometers per hour, 10km/h more than the other car. When it comes to fuel economy the winner has to be the Korean car, averaging around 4.9 liters of fuel per 100 kilometers (58 mpg), in combined cycle. We can't ignore that 16% difference compared to the Japanese car.

KIA appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Japanese car offers slightly better overall protection and takes the lead. It all continues in the same direction, with Toyota being considerably quicker, thus putting more smile on driver's face. It does come at a cost though, and that's the fuel consumption... No mistake, whatever you decide here, but I'd still go for the KIA. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among more than 12.000 different ones in our database.