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Virtual Adviser's™ opinion
Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the city car segment and utilize the same 5-door hatchback body style and the front wheel drive system, it all comes up to the specific petrol engine choice they offer. The first one has a Ford-engineered powertrain under the hood, a 4-cylinder, 16-valves 70hp unit, while the other one gets its power and torque from a 4-cylinder, 12-valves 84hp engine designed by Hyundai.
SafetyA starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the KIA displaying significantly better structural stability. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the city car segment, which is generally not a very good thing safety-wise, but that fact doesn't break the tie between the two cars. On the other hand, taking kerb weight as an important factor into account, the Korean car offers a marginal difference of 9% more metal.
ReliabilityReliability is not the best thing to consider on the make level, but it is worth mentioning that Ford does have a slight advantage, at least on all of the models level. These are the official statistics, while our visitors describe reliability of Ford with an average rating of 4.5, and models under the KIA badge with 4.6 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. We should definitely mention that owners of cars with the same powertrain as the American car rank it on average as 3.0, while the one under the competitor's bonnet gets 4.7 out of 5.
Performance & Fuel economyKIA is undoubtly more agile, reaching 100km/h in 1.9 seconds less than its competitor. In addition to that it accelerates all the way to 168 kilometers per hour, 9km/h more than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 5 liters of fuel per 100 kilometers (57 mpg), in combined cycle.
Verdict
KIA appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Korean car beats the other contender by far, making it the best choice without even considering other things. It all continues in the same direction, with KIA being considerably quicker, thus putting more smile on driver's face. Fuel consumption is more or less the same. All together, there's not much more to say, in this case I wouldn't even consider anything but KIA. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, among thousands of similar, yet so different vehicles.