Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the suv segment and utilize the same 5-door suv body style and the 4 x 4 wheel drive system, it all comes up to the specific petrol engine choice they offer. The first one has a Subaru-engineered powertrain under the hood, a 4-cylinder, 16-valves 173hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 188hp engine designed by Hyundai.

The first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the same number of safety stars gained in the process. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the suv segment, which is generally a very good thing safety-wise, but that fact doesn't break the tie between the two cars. On the other hand, taking kerb weight as an important factor into account, the Korean car offers a considerable difference of 15% more metal.

Reliability is not the best thing to consider on the make level, but it is worth mentioning that both brands display similar results in faults and breakdowns, when all the models are taken into account. These are the official statistics, while our visitors describe reliability of Subaru with an average rating of 4.2, and models under the KIA badge with 4.6 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. Above it all, drivers of cars with the same engine as the Japanese car rank it on average as 3.0 out of 5, exactly the same as the other one.

Subaru is a bit more agile, reaching 100km/h in 0.5 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 196 kilometers per hour, 6km/h less than the other car. When it comes to fuel economy the winner has to be the Japanese car, averaging around 8.2 liters of fuel per 100 kilometers (34 mpg), in combined cycle. We can't ignore that 15% difference compared to the Korean car.

KIA appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Korean car offers significantly better overall protection, taking the lead here. From there things take a different direction, with Subaru offering somewhat better performance, just enough to call it quicker. To make things even better, it consumps less fuel! I believe that, when we take all into account, we have only one winner here - the Subaru. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among thousands of similar, yet so different vehicles.