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Virtual Adviser's™ opinion
We are here considering two somewhat similar cars, but we can't deny some of the obvious differences. Even though they belong to the same vehicle segment, their purpose might be slightly different with BMW being a hatchback while Subaru, on the other hand, is a sedan. Another thing to consider here is the number of doors each one of them offers. The first one is a 5-door, allowing access to both front and rear seats and a usefull hatch on the rear end as well. The other one though is a 4-door, allowing access to both front and rear seats.
SafetyThe fact that the BMW got tested by the European New Car Assessment Programme (Euro NCAP), while the other contender didn't, puts it sky-high safety-wise, in my eyes at least. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but that fact doesn't break the tie between the two cars. On the other hand, when it comes to weight, a factor that most people underestimate, the Japanese car offers a marginal difference of 6% more metal.
ReliabilityManufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that Subaru does have a slight advantage, at least on all of the models level. These are the results of an independent reasearch, while our visitors describe reliability of BMW, as well as Subaru, with the same average rating of 4.2 out of 5. The same official information place 1 Series as average reliability-wise, and Impreza is more or less at the same level.We should definitely mention that owners of cars with the same powertrain as the German car rank it on average as 3.8, while the one under the competitor's bonnet gets 3.0 out of 5.
Performance & Fuel economySubaru is undoubtly more agile, reaching 100km/h in 2.3 seconds less than its competitor. In addition to that it accelerates all the way to 230 kilometers per hour, 20km/h more than the other car. When it comes to fuel economy an obvious choice would be the German car, averaging around 5.4 liters of fuel per 100 kilometers (52 mpg), in combined cycle. That's 89% difference compared to the Japanese car!
Verdict
BMW appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the German car beats the other contender by far, making it the best choice without even considering other things. From there things take a different direction, with Subaru being considerably quicker, thus putting more smile on driver's face. It does come at a cost though, and that's the fuel consumption... All together, there's not much more to say, in this case I wouldn't even consider anything but BMW. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among thousands of similar, yet so different vehicles.