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Virtual Adviser's™ opinion
Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the small family car segment and utilize the same 5-door hatchback body style and the front wheel drive system, it all comes up to the specific petrol engine choice they offer. The first one has a Suzuki-engineered powertrain under the hood, a 4-cylinder, 16-valves 92hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 105hp engine designed by Hyundai.
SafetyThe fact that the KIA got tested by the European New Car Assessment Programme (Euro NCAP), while the other contender didn't, isn't really an advantage, taken the poor 3-star rating it received. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but that fact doesn't break the tie between the two cars. On the other hand, when it comes to weight, a factor that most people underestimate, the Korean car offers a marginal difference of 5% more metal.
ReliabilityI don't like generalizing things when it comes to reliability, although it does seem that Suzuki as a brand displays somewhat better results, when all the models are taken into account. These are the results of an independent reasearch, while our visitors describe reliability of Suzuki with an average rating of 4.5, and models under the KIA badge with 4.6 out of 5. Some independent research have also placed Liana as average reliability-wise, and Cerato is more or less at the same level.That apart, owners of different cars powered by the same engine as the Japanese car rank it on average as 4.3, while the one under the competitor's bonnet gets 4.6 out of 5.
Performance & Fuel economyThere's not enough data for me to elaborate on the subject, I'm affraid.
Verdict
Suzuki appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Korean car offers much better overall protection, which launches it ahead of the other contender. When it comes to performance, both vehicles provide similar experience, so I wouldn't point any of them out. Fuel consumption is more or less the same. No mistake, whatever you decide here, but I'd still go for the KIA. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, among thousands of similar, yet so different vehicles.