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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 5-door hatchback body style within the same 'Small family car' segment, the only major difference here really is their wheel drive configuration (rear for the BMW and front in the case of the Mazda). The first one has a BMW-engineered powertrain under the hood, a 4-cylinder, 16-valves 143hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 150hp engine designed by Mazda.
SafetyThe first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the same number of safety stars gained in the process. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but it doesn't do much to help us decide between the two. Furthermore, when it comes to weight, a factor that most people underestimate, the German car offers a marginal difference of 1% more metal.
ReliabilityReliability is not the best thing to consider on the make level, but it is worth mentioning that Mazda as a brand displays somewhat better results, when all the models are taken into account. That's the official data, while our visitors describe reliability of BMW with an average rating of 4.2, and models under the Mazda badge with 4.4 out of 5. Some independent research have also placed 1 Series as average reliability-wise, and 3 is more or less at the same level.That apart, owners of different cars powered by the same engine as the German car rank it on average as 3.0, while the one under the competitor's bonnet gets 5.0 out of 5.
Performance & Fuel economyBMW is undoubtly more agile, reaching 100km/h in 1.7 seconds less than its competitor. In addition to that it accelerates all the way to 210 kilometers per hour, 4km/h more than the other car. When it comes to fuel economy the winner has to be the German car, averaging around 6.1 liters of fuel per 100 kilometers (46 mpg), in combined cycle. We can't ignore that 11% difference compared to the Japanese car.
Verdict
Mazda is apparently more reliable, not too much, but just enough. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the German car offers slightly better overall protection and takes the lead. It all continues in the same direction, with BMW being considerably quicker, thus putting more smile on driver's face. To make things even better, it consumps less fuel! All together, there's not much more to say, in this case I wouldn't even consider anything but BMW. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, among more than 12.000 different ones in our database.