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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by diesel engines and utilizing the 5-door hatchback body style within the same 'Small family car' segment, the only major difference here really is their wheel drive configuration (rear for the BMW and front in the case of the Mazda). The first one has a BMW-engineered powertrain under the hood, a 4-cylinder, 16-valves 136hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 150hp engine designed by Mazda.
SafetyThe first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the same number of safety stars gained in the process. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but it doesn't do much to help us decide between the two. On the other hand, if we'd like to consider vehicle mass in this context too, which we definitely should, the Japanese car offers a marginal difference of 6% more metal.
ReliabilityReliability is not the best thing to consider on the make level, but it is worth mentioning that Mazda as a brand displays somewhat better results, all the models observed together. That's the official data, while our visitors describe reliability of BMW with an average rating of 4.2, and models under the Mazda badge with 4.4 out of 5. The same official information place 1 Series as average reliability-wise, and 3 is more or less at the same level.That apart, owners of different cars powered by the same engine as the German car rank it on average as 4.0, while the one under the competitor's bonnet gets 3.0 out of 5.
Performance & Fuel economyBMW is a bit more agile, reaching 100km/h in 0.3 seconds less than its competitor. In addition to that it accelerates all the way to 210 kilometers per hour, 5km/h more than the other car. When it comes to fuel economy the winner has to be the German car, averaging around 4.7 liters of fuel per 100 kilometers (60 mpg), in combined cycle. We can't ignore that 15% difference compared to the Japanese car.
Verdict
Mazda appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Japanese car offers slightly better overall protection and takes the lead. From there things take a different direction, with BMW offering somewhat better performance, just enough to call it quicker. To make things even better, it consumps less fuel! It's not difficult to say then that if I'd need to make a choice, it would definitely be the BMW. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among more than 12.000 different ones in our database.