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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 5-door hatchback body style within the same 'Small family car' segment, the only major difference here really is their wheel drive configuration (4 x 4 for the Subaru and front in the case of the Mazda). The first one has a Subaru-engineered powertrain under the hood, a 4-cylinder, 16-valves 105hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 105hp engine designed by Mazda.
SafetyThe first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the Mazda being a slightly better choice apparently. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, still it doesn't help us solve our dilemma, does it? Furthermore, when it comes to weight, a factor that most people underestimate, Impreza offers a considerable difference of 11% more metal.
ReliabilityReliability is not the best thing to consider on the make level, but it is worth mentioning that Mazda does have a slight advantage, at least on all of the models level. These are the results of an independent reasearch, while our visitors describe reliability of Subaru with an average rating of 4.2, and models under the Mazda badge with 4.4 out of 5. Independent research findings rank Impreza as average reliability-wise, and 3 is more or less at the same level.Above it all, drivers of cars with the same engine as Impreza rank it on average as 4.1, while the one under the competitor's bonnet gets 4.5 out of 5.
Performance & Fuel economyMazda is undoubtly more agile, reaching 100km/h in 1.8 seconds less than its competitor. In addition to that it accelerates all the way to 184 kilometers per hour, 9km/h more than the other car. When it comes to fuel economy the winner has to be Mazda 3, averaging around 6.3 liters of fuel per 100 kilometers (45 mpg), in combined cycle. We can't ignore that 19% difference compared to Impreza.
Verdict
Mazda appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In this case though, it seems that both cars show similar levels of passenger protection all together, so that won't break a tie. But one thing that actually could is the performance, with Mazda being considerably quicker, thus putting more smile on driver's face. To make things even better, it consumps less fuel! All together, there's not much more to say, in this case I wouldn't even consider anything but Mazda. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, out of 12.000+ vehicles we currently have in our database.