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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 5-door wagon body style within the same 'Small family car' segment, the only major difference here really is their wheel drive configuration (4 x 4 for the Subaru and front in the case of the Ford). The first one has a Subaru-engineered powertrain under the hood, a 4-cylinder, 16-valves 230hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 145hp engine designed by Mazda.
SafetyThe fact that the Ford got tested by the European New Car Assessment Programme (Euro NCAP), while the other contender didn't, puts it sky-high safety-wise, in my eyes at least. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but that fact doesn't break the tie between the two cars. Furthermore, taking kerb weight as an important factor into account, the Japanese car offers a marginal difference of 8% more metal.
ReliabilityManufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that Ford does have a slight advantage, at least on all of the models level. These are the official statistics, while our visitors describe reliability of Subaru with an average rating of 4.2, and models under the Ford badge with 4.4 out of 5. Some independent research have also placed Impreza as average reliability-wise, and Focus is more or less at the same level.Above it all, drivers of cars with the same engine as the Japanese car rank it on average as 4.0, while the one under the competitor's bonnet gets 4.2 out of 5.
Performance & Fuel economySubaru is way more agile, reaching 100km/h in 3.3 seconds less than its competitor. In addition to that it accelerates all the way to 230 kilometers per hour, 24km/h more than the other car. When it comes to fuel economy an obvious choice would be the American car, averaging around 7.1 liters of fuel per 100 kilometers (40 mpg), in combined cycle. That's 45% difference compared to the Japanese car!
Verdict
Ford appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the American car beats the other contender by far, making it the best choice without even considering other things. From there things take a different direction, with Subaru outracing its opponent in any situation possible, making it better choice for boy racers. It does come at a cost though, and that's the fuel consumption... All together, there's not much more to say, in this case I wouldn't even consider anything but Ford. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, among thousands of similar, yet so different vehicles.