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Virtual Adviser's™ opinion
We are here considering two somewhat similar cars, but we can't deny some of the obvious differences. For a start, they are not even classified under the same segment, with the Rover being a luxury car and the KIA representing large family car vehicle class. The first one has a Rover-engineered powertrain under the hood, a 4-cylinder, 16-valves 150hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 136hp engine designed by Mitsubishi.
SafetyThe fact that the Rover got tested by the European New Car Assessment Programme (Euro NCAP), while the other contender didn't, offers a slight advantage, as the 4-star rating is better than none. Moving further on, let's take a closer look at some additional safety-related facts. The first vehicle is a luxury car and that gives it a marginal advantage over the large family car competitor, at least that's what statistics show. Furthermore, taking kerb weight as an important factor into account, the British car offers a marginal difference of 1% more metal.
ReliabilityManufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that Rover does have a slight advantage, all the models observed together. That's the official data, while our visitors describe reliability of Rover with an average rating of 4.5, and models under the KIA badge with 4.6 out of 5. Independent research findings rank 75 as average reliability-wise, and Magentis is more or less at the same level.That apart, owners of different cars powered by the same engine as the British car rank it on average as 3.0, while the one under the competitor's bonnet gets 4.4 out of 5.
Performance & Fuel economyThere's not enough data for me to elaborate on the subject, I'm affraid.
Verdict
KIA appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the British car beats the other contender by far, making it the best choice without even considering other things. When it comes to performance, both vehicles provide similar experience, so I wouldn't point any of them out. Fuel consumption is more or less the same. All together, there's not much more to say, in this case I wouldn't even consider anything but Rover. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, among thousands of similar, yet so different vehicles.