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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. While both cars belong to the SUV segment and utilize the 5-door suv body style, one major difference is the fuel type they use. More specifically, Volvo is a hybrid car, but BMW is powered by a petrol engine. The first one has a Volvo-engineered powertrain under the hood, a 4-cylinder, 16-valves 408hp unit, while the other one gets its power and torque from a 6-cylinder, 24-valves 306hp engine designed by BMW.
SafetyThe fact that the Volvo got tested by the European New Car Assessment Programme (Euro NCAP), while the other contender didn't, puts it sky-high safety-wise, in my eyes at least. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the suv segment, which is generally a very good thing safety-wise, but that fact doesn't break the tie between the two cars. Furthermore, if we'd like to consider vehicle mass in this context too, which we definitely should, the Swedish car offers a considerable difference of 12% more metal.
ReliabilityManufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that Volvo does have a slight advantage, at least on all of the models level. These are the results of an independent reasearch, while our visitors describe reliability of Volvo with an average rating of 3.2, and models under the BMW badge with 4.1 out of 5. Independent research findings rank XC90 as average reliability-wise, and X5 is more or less at the same level.Above it all, drivers of cars with the same engine as the Swedish car rank it on average as 3.0, while the one under the competitor's bonnet gets 4.0 out of 5.
Performance & Fuel economyVolvo is a bit more agile, reaching 100km/h in 0.6 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 230 kilometers per hour, 5km/h less than the other car. When it comes to fuel economy an obvious choice would be the Swedish car, averaging around 2.5 liters of fuel per 100 kilometers (113 mpg), in combined cycle. That's 240% difference compared to the German car!
Verdict
BMW appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Swedish car beats the other contender by far, making it the best choice without even considering other things. When it comes to performance, both vehicles provide similar experience, so I wouldn't point any of them out. the Swedish car is in a different dimension economy-wise, and many people will find that crucial. All together, there's not much more to say, in this case I wouldn't even consider anything but Volvo. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among thousands of similar, yet so different vehicles.