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Virtual Adviser's™ opinion
Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the suv segment and utilize the same 5-door suv body style and the 4 x 4 wheel drive system, it all comes up to the specific petrol engine choice they offer. The first one has a Volvo-engineered powertrain under the hood, a 6-cylinder, 24-valves 272hp unit, while the other one gets its power and torque from a 6-cylinder, 24-valves 272hp engine designed by BMW.
SafetyThe fact that the Volvo got tested by the European New Car Assessment Programme (Euro NCAP), while the other contender didn't, puts it sky-high safety-wise, in my eyes at least. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the suv segment, which is generally a very good thing safety-wise, still it doesn't help us solve our dilemma, does it?
ReliabilityManufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that Volvo does have a slight advantage, when all the models are taken into account. These are the results of an independent reasearch, while our visitors describe reliability of Volvo with an average rating of 4.6, and models under the BMW badge with 4.2 out of 5. The same official information place XC90 as average reliability-wise, and X5 is more or less at the same level.We should definitely mention that owners of cars with the same powertrain as the Swedish car rank it on average as 5.0, while the one under the competitor's bonnet gets 3.0 out of 5.
Performance & Fuel economyThere's not enough data for me to elaborate on the subject, I'm affraid.
Verdict
Volvo is apparently more reliable, not too much, but just enough. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Swedish car beats the other contender by far, making it the best choice without even considering other things. When it comes to performance, both vehicles provide similar experience, so I wouldn't point any of them out. Fuel consumption is more or less the same. All together, there's not much more to say, in this case I wouldn't even consider anything but Volvo. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, among thousands of similar, yet so different vehicles.