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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by petrol engines and utilizing the 3-door hatchback body style within the same 'Small family car' segment, the only major difference here really is their wheel drive configuration (front for the Volvo and rear in the case of the BMW). The first one has a Mazda-engineered powertrain under the hood, a 4-cylinder, 16-valves 145hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 218hp engine designed by BMW.
SafetyA starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but that fact doesn't break the tie between the two cars. On the other hand, if we'd like to consider vehicle mass in this context too, which we definitely should, the German car offers a marginal difference of 7% more metal.
ReliabilityI don't like generalizing things when it comes to reliability, although it does seem that Volvo does have a slight advantage, at least on all of the models level. These are the results of an independent reasearch, while our visitors describe reliability of Volvo with an average rating of 4.6, and models under the BMW badge with 4.2 out of 5. Independent research findings rank C30 as average reliability-wise, and 1 Series is more or less at the same level.Above it all, drivers of cars with the same engine as the Swedish car rank it on average as 4.2, while the one under the competitor's bonnet gets 5.0 out of 5.
Performance & Fuel economyBMW is way more agile, reaching 100km/h in 3 seconds less than its competitor. In addition to that it accelerates all the way to 245 kilometers per hour, 35km/h more than the other car. When it comes to fuel economy the winner has to be the German car, averaging around 6.6 liters of fuel per 100 kilometers (43 mpg), in combined cycle. We can't ignore that 15% difference compared to the Swedish car.
Verdict
Volvo appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the German car offers slightly better overall protection and takes the lead. It all continues in the same direction, with BMW outracing its opponent in any situation possible, making it better choice for boy racers. To make things even better, it consumps less fuel! All together, there's not much more to say, in this case I wouldn't even consider anything but BMW. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, out of 12.000+ vehicles we currently have in our database.