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Virtual Adviser's™ opinion
Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the mpv segment and utilize the same 5-door MPV body style and the front wheel drive system, it all comes up to the specific petrol engine choice they offer. The first one has a Toyota-engineered powertrain under the hood, a 4-cylinder, 16-valves 147hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 166hp engine designed by Hyundai.
SafetyThe first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the same number of safety stars gained in the process. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the mpv segment, which is generally a good thing safety-wise, but that fact doesn't break the tie between the two cars. On the other hand, if we'd like to consider vehicle mass in this context too, which we definitely should, the Korean car offers a marginal difference of 1% more metal.
ReliabilityI don't like generalizing things when it comes to reliability, although it does seem that Toyota does have a slight advantage, all the models observed together. That's the official data, while our visitors describe reliability of Toyota, as well as KIA, with the same average rating of 4.6 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. We should definitely mention that owners of cars with the same powertrain as the Japanese car rank it on average as 5.0 out of 5, exactly the same as the other one.
Performance & Fuel economyKIA is a bit more agile, reaching 100km/h in 0.7 seconds less than its competitor. In addition to that it accelerates all the way to 203 kilometers per hour, 13km/h more than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 7 liters of fuel per 100 kilometers (40 mpg), in combined cycle.
Verdict
Toyota appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Korean car offers slightly better overall protection and takes the lead. It all continues in the same direction, with KIA offering somewhat better performance, just enough to call it quicker. It does come at a cost though, and that's the fuel consumption... It's really tough to make a final decision here, but if I'd need to, I'd say Toyota. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among thousands of similar, yet so different vehicles.