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Virtual Adviser's™ opinion
Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the small family car segment and utilize the same 5-door wagon body style and the front wheel drive system, it all comes up to the specific petrol engine choice they offer. The first one has a Toyota-engineered powertrain under the hood, a 4-cylinder, 16-valves 98hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 100hp engine designed by Hyundai.Safety
A starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, still it doesn't help us solve our dilemma, does it? On the other hand, if we'd like to consider vehicle mass in this context too, which we definitely should, the Korean car offers a considerable difference of 14% more metal.Reliability
I don't like generalizing things when it comes to reliability, although it does seem that Toyota does have a slight advantage, at least on all of the models level. These are the results of an independent reasearch, while our visitors describe reliability of Toyota, as well as KIA, with the same average rating of 4.6 out of 5. Some independent research have also placed Auris as average reliability-wise, and Ceed is more or less at the same level.Above it all, drivers of cars with the same engine as the Japanese car rank it on average as 4.9, while the one under the competitor's bonnet gets 4.5 out of 5.Performance & Fuel economy
Toyota is a bit more agile, reaching 100km/h in 0.9 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 175 kilometers per hour, 5km/h less than the other car. When it comes to fuel economy the winner has to be the Japanese car, averaging around 5.5 liters of fuel per 100 kilometers (51 mpg), in combined cycle. We can't ignore that 20% difference compared to the Korean car.
Toyota appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Korean car offers significantly better overall protection, taking the lead here. From there things take a different direction, with Toyota offering somewhat better performance, just enough to call it quicker. To make things even better, it consumps less fuel! It's not difficult to say then that if I'd need to make a choice, it would definitely be the Toyota. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, among thousands of similar, yet so different vehicles.