Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the small family car segment and utilize the same 5-door hatchback body style and the front wheel drive system, it all comes up to the specific petrol engine choice they offer. The first one has a Toyota-engineered powertrain under the hood, a 4-cylinder, 16-valves 132hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 136hp engine designed by Hyundai.

The first thing to look into here would be the results from European New Car Assessment Programme (Euro NCAP) tests performed on the two cars. Good thing is that both vehicles got tested, with the same number of safety stars gained in the process. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but it doesn't do much to help us decide between the two. On the other hand, when it comes to weight, a factor that most people underestimate, the Korean car offers a marginal difference of 1% more metal.

Manufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that Toyota does have a slight advantage, when all the models are taken into account. That's the official data, while our visitors describe reliability of Toyota, as well as KIA, with the same average rating of 4.6 out of 5. Some independent research have also placed Auris as average reliability-wise, and Ceed is more or less at the same level.We should definitely mention that owners of cars with the same powertrain as the Japanese car rank it on average as 4.8, while the one under the competitor's bonnet gets 4.5 out of 5.

Toyota is a bit more agile, reaching 100km/h in 0.2 seconds less than its competitor. In addition to that it accelerates all the way to 200 kilometers per hour, 5km/h more than the other car. When it comes to fuel economy the winner has to be the Korean car, averaging around 5.2 liters of fuel per 100 kilometers (54 mpg), in combined cycle. We can't ignore that 13% difference compared to the Japanese car.

Toyota appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Korean car offers slightly better overall protection and takes the lead. From there things take a different direction, with Toyota offering somewhat better performance, just enough to call it quicker. It does come at a cost though, and that's the fuel consumption... I believe that, when we take all into account, we have only one winner here - the KIA. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among more than 12.000 different ones in our database.