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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by diesel engines and utilizing the 5-door wagon body style within the same 'Large family car' segment, the only major difference here really is their wheel drive configuration (front for the Audi and 4 x 4 in the case of the BMW). The first one has a Audi-engineered powertrain under the hood, a 6-cylinder, 24-valves 204hp unit, while the other one gets its power and torque from a 6-cylinder, 24-valves 258hp engine designed by BMW.
SafetyBoth vehicles got tested by European New Car Assessment Programme (Euro NCAP), with the same number of safety stars gained in the process. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the large family car segment, which is generally a good thing safety-wise, but that fact doesn't break the tie between the two cars. On the other hand, when it comes to weight, a factor that most people underestimate, 3 Series offers a marginal difference of 3% more metal.
ReliabilityReliability is not the best thing to consider on the make level, but it is worth mentioning that both brands display similar results in faults and breakdowns, at least on all of the models level. That's the official data, while our visitors describe reliability of Audi, as well as BMW, with the same average rating of 4.2 out of 5. The same official information place A4 as average reliability-wise, and 3 Series is more or less at the same level.That apart, owners of different cars powered by the same engine as Audi A4 rank it on average as 4.0, while the one under the competitor's bonnet gets 4.8 out of 5.
Performance & Fuel economyBMW is undoubtly more agile, reaching 100km/h in 2.5 seconds less than its competitor. In addition to that it accelerates all the way to 250 kilometers per hour, 15km/h more than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 5.3 liters of fuel per 100 kilometers (53 mpg), in combined cycle.
Verdict
BMW appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, 3 Series offers slightly better overall protection and takes the lead. It all continues in the same direction, with BMW being considerably quicker, thus putting more smile on driver's face. It does come at a cost though, and that's the fuel consumption... It's really tough to make a final decision here, but if I'd need to, I'd say BMW. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, among thousands of similar, yet so different vehicles.