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Virtual Adviser's™ opinion
Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the mpv segment and utilize the same 5-door MPV body style and the front wheel drive system, it all comes up to the specific diesel engine choice they offer. The first one has a Hyundai-engineered powertrain under the hood, a 4-cylinder, 16-valves 128hp unit, while the other one gets its power and torque from a 4-cylinder, 8-valves 90hp engine designed by Toyota.
SafetyA starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the KIA displaying significantly better structural stability. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the mpv segment, which is generally a good thing safety-wise, still it doesn't help us solve our dilemma, does it? Furthermore, when it comes to weight, a factor that most people underestimate, the Korean car offers a marginal difference of 5% more metal.
ReliabilityReliability is not the best thing to consider on the make level, but it is worth mentioning that Toyota does have a slight advantage, at least on all of the models level. These are the results of an independent reasearch, while our visitors describe reliability of KIA, as well as Toyota, with the same average rating of 4.6 out of 5. Some independent research have also placed Soul as average reliability-wise, and Urban Cruiser is more or less at the same level.Above it all, drivers of cars with the same engine as the Korean car rank it on average as 4.0, while the one under the competitor's bonnet gets 4.8 out of 5.
Performance & Fuel economyKIA is a bit more agile, reaching 100km/h in 0.4 seconds less than its competitor. In addition to that it accelerates all the way to 178 kilometers per hour, 3km/h more than the other car. When it comes to fuel economy the winner has to be the Japanese car, averaging around 4.5 liters of fuel per 100 kilometers (63 mpg), in combined cycle. We can't ignore that 16% difference compared to the Korean car.
Verdict
Toyota appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Korean car beats the other contender by far, making it the best choice without even considering other things. It all continues in the same direction, with KIA offering somewhat better performance, just enough to call it quicker. It does come at a cost though, and that's the fuel consumption... It's really tough to make a final decision here, but if I'd need to, I'd say KIA. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, among thousands of similar, yet so different vehicles.