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Virtual Adviser's™ opinion
Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the mpv segment and utilize the same 5-door MPV body style and the front wheel drive system, it all comes up to the specific petrol engine choice they offer. The first one has a Rover-engineered powertrain under the hood, a 6-cylinder, 24-valves 165hp unit, while the other one gets its power and torque from a 6-cylinder, 24-valves 170hp engine designed by Ford.
SafetyThe fact that the KIA got tested by the European New Car Assessment Programme (Euro NCAP), while the other contender didn't, doesn't actually do much for it, as it's still a lousy 2-star coffin on wheels. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the mpv segment, which is generally a good thing safety-wise, still it doesn't help us solve our dilemma, does it? Furthermore, if we'd like to consider vehicle mass in this context too, which we definitely should, the Korean car offers a marginal difference of 3% more metal.
ReliabilityI don't like generalizing things when it comes to reliability, although it does seem that Mazda does have a slight advantage, when all the models are taken into account. These are the results of an independent reasearch, while our visitors describe reliability of KIA with an average rating of 4.6, and models under the Mazda badge with 4.4 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. Above it all, drivers of cars with the same engine as the Korean car rank it on average as 3.0 out of 5, exactly the same as the other one.
Performance & Fuel economyKIA is a bit more agile, reaching 100km/h in 0.4 seconds less than its competitor. In addition to that it accelerates all the way to 185 kilometers per hour, 5km/h more than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 11.3 liters of fuel per 100 kilometers (25 mpg), in combined cycle.
Verdict
Mazda appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Korean car offers slightly better overall protection and takes the lead. It all continues in the same direction, with KIA offering somewhat better performance, just enough to call it quicker. Fuel consumption is more or less the same. It's really tough to make a final decision here, but if I'd need to, I'd say KIA. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, out of 12.000+ vehicles we currently have in our database.