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Virtual Adviser's™ opinion
Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the mpv segment and utilize the same 5-door MPV body style and the front wheel drive system, it all comes up to the specific petrol engine choice they offer. Both the engines are Mazda-engineered . The first one has a 4-cylinder, 16-valves 126hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 100hp one.Safety
The fact that the Mazda got tested by the European New Car Assessment Programme (Euro NCAP), while the other contender didn't, isn't really an advantage, taken the poor 3-star rating it received. That aside, let's consider some other aspects which affect safety. Both vehicles belong to the mpv segment, which is generally a good thing safety-wise, still it doesn't help us solve our dilemma, does it? Furthermore, when it comes to weight, a factor that most people underestimate, the Korean car offers a marginal difference of 9% more metal.Reliability
I don't like generalizing things when it comes to reliability, although it does seem that Mazda does have a slight advantage, all the models observed together. These are the official statistics, while our visitors describe reliability of KIA with an average rating of 4.6, and models under the Mazda badge with 4.5 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. Above it all, drivers of cars with the same engine as the Korean car rank it on average as 3.0 out of 5, exactly the same as the other one.Performance & Fuel economy
Mazda is a bit more agile, reaching 100km/h in 0.1 seconds less than its competitor. Still, it lacks the power to win the top speed competition, topping at 175 kilometers per hour, 2km/h less than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 8.3 liters of fuel per 100 kilometers (34 mpg), in combined cycle.
Mazda appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the Japanese car offers slightly better overall protection and takes the lead. It all continues in the same direction, with Mazda offering somewhat better performance, just enough to call it quicker. It does come at a cost though, and that's the fuel consumption... It's really tough to make a final decision here, but if I'd need to, I'd say Mazda. Anyway, that's the most objective conclusion I could've came up with and it's based solely on the information found on this website. Aspects such as design, practicality, brand value and driving experience are there for you to measure them out. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, among thousands of similar, yet so different vehicles.