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Virtual Adviser's™ opinion
Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the mpv segment and utilize the same 5-door MPV body style and the front wheel drive system, it all comes up to the specific petrol engine choice they offer. Both the engines are Mazda-engineered . The first one has a 4-cylinder, 16-valves 126hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 125hp one.Safety
The fact that the Ford got tested by the European New Car Assessment Programme (Euro NCAP), while the other contender didn't, offers a slight advantage, as the 4-star rating is better than none. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the mpv segment, which is generally a good thing safety-wise, but that fact doesn't break the tie between the two cars. Furthermore, taking kerb weight as an important factor into account, the Korean car offers a marginal difference of 4% more metal.Reliability
Manufacturers have been building their reliability reputation for decades now and, generally speaking, it appears that Ford does have a slight advantage, at least on all of the models level. That's the official data, while our visitors describe reliability of KIA with an average rating of 4.6, and models under the Ford badge with 4.4 out of 5. Unfortunatelly, I don't have enough insight that would allow me to comment in more details on the specific models level. Above it all, drivers of cars with the same engine as the Korean car rank it on average as 3.0, while the one under the competitor's bonnet gets 4.5 out of 5.Performance & Fuel economy
Ford is undoubtly more agile, reaching 100km/h in 1.2 seconds less than its competitor. In addition to that it accelerates all the way to 195 kilometers per hour, 18km/h more than the other car. When it comes to fuel economy the winner has to be the American car, averaging around 7.2 liters of fuel per 100 kilometers (39 mpg), in combined cycle. We can't ignore that 13% difference compared to the Korean car.
Ford appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the American car offers much better overall protection, which launches it ahead of the other contender. It all continues in the same direction, with Ford being considerably quicker, thus putting more smile on driver's face. To make things even better, it consumps less fuel! All together, there's not much more to say, in this case I wouldn't even consider anything but Ford. Nevertheless, let's not forget that people have different preferences and needs, so what really counts is your personal feel. I'm only here to help. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, among thousands of similar, yet so different vehicles.