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Virtual Adviser's™ opinion
Two significantly similar cars, no doubt about that. Still, each one has something different to offer. Having both cars powered by diesel engines and utilizing the 5-door hatchback body style within the same 'Small family car' segment, the only major difference here really is their wheel drive configuration (front for the Mazda and 4 x 4 in the case of the Subaru). The first one has a Peugeot-engineered powertrain under the hood, a 4-cylinder, 16-valves 110hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 150hp engine designed by Subaru.
SafetyBoth vehicles got tested by European New Car Assessment Programme (Euro NCAP), with the Mazda being a slightly better choice apparently. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, but that fact doesn't break the tie between the two cars. On the other hand, when it comes to weight, a factor that most people underestimate, Impreza offers a considerable difference of 12% more metal.
ReliabilityI don't like generalizing things when it comes to reliability, although it does seem that Mazda does have a slight advantage, all the models observed together. These are the official statistics, while our visitors describe reliability of Mazda with an average rating of 4.4, and models under the Subaru badge with 4.2 out of 5. Some independent research have also placed 3 as average reliability-wise, and Impreza is more or less at the same level.Above it all, drivers of cars with the same engine as Mazda 3 rank it on average as 4.4, while the one under the competitor's bonnet gets 4.7 out of 5.
Performance & Fuel economySubaru is undoubtly more agile, reaching 100km/h in 2.4 seconds less than its competitor. In addition to that it accelerates all the way to 205 kilometers per hour, 20km/h more than the other car. When it comes to fuel economy the winner has to be Mazda 3, averaging around 4.5 liters of fuel per 100 kilometers (63 mpg), in combined cycle. We can't ignore that 29% difference compared to Impreza.
Verdict
Mazda appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In this case though, it seems that both cars show similar levels of passenger protection all together, so that won't break a tie. But one thing that actually could is the performance, with Subaru being considerably quicker, thus putting more smile on driver's face. It does come at a cost though, and that's the fuel consumption... I believe that, when we take all into account, we have only one winner here - the Mazda. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, among thousands of similar, yet so different vehicles.