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Virtual Adviser's™ opinion
Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the city car segment and utilize the same 5-door hatchback body style and the front wheel drive system, it all comes up to the specific diesel engine choice they offer. The first one has a Peugeot-engineered powertrain under the hood, a 4-cylinder, 8-valves 68hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 90hp engine designed by Hyundai.
SafetyBoth vehicles got tested by European New Car Assessment Programme (Euro NCAP), with the same number of safety stars gained in the process. Still, apart from the official crash test results there are other things we need to be aware of. Both vehicles belong to the city car segment, which is generally not a very good thing safety-wise, but that fact doesn't break the tie between the two cars.
ReliabilityI don't like generalizing things when it comes to reliability, although it does seem that Mazda does have a slight advantage, when all the models are taken into account. These are the results of an independent reasearch, while our visitors describe reliability of Mazda with an average rating of 4.4, and models under the KIA badge with 4.6 out of 5. The same official information place 2 as average reliability-wise, and Rio is more or less at the same level.Above it all, drivers of cars with the same engine as the Japanese car rank it on average as 4.0, while the one under the competitor's bonnet gets 4.8 out of 5.
Performance & Fuel economyThere's not enough data for me to elaborate on the subject, I'm affraid.
Verdict
KIA appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In this case though, it seems that both cars show similar levels of passenger protection all together, so that won't break a tie. When it comes to performance, both vehicles provide similar experience, so I wouldn't point any of them out. Fuel consumption is more or less the same. It's really tough to make a final decision here, but if I'd need to, I'd say KIA. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. I suggest you spend two more minutes in order to find out which car, based on your needs and budget, would be picked by the virtual adviser™, among more than 12.000 different ones in our database.