Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the small family car segment and utilize the same 5-door hatchback body style and the front wheel drive system, it all comes up to the specific diesel engine choice they offer. The first one has a Ford-engineered powertrain under the hood, a 4-cylinder, 16-valves 120hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 136hp engine designed by Hyundai.

A starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, still it doesn't help us solve our dilemma, does it? Furthermore, taking kerb weight as an important factor into account, the American car offers a self-explainatory difference of 134200% more metal.

Reliability is not the best thing to consider on the make level, but it is worth mentioning that Ford does have a slight advantage, at least on all of the models level. That's the official data, while our visitors describe reliability of Ford with an average rating of 4.4, and models under the KIA badge with 4.6 out of 5. Some independent research have also placed Focus as average reliability-wise, and Ceed is more or less at the same level.We should definitely mention that owners of cars with the same powertrain as the American car rank it on average as 4.1, while the one under the competitor's bonnet gets 5.0 out of 5.

KIA is a bit more agile, reaching 100km/h in 0.3 seconds less than its competitor. In addition to that it accelerates all the way to 197 kilometers per hour, 2km/h more than the other car. When it comes to fuel economy things look pretty much the same for both cars, averaging around 3.9 liters of fuel per 100 kilometers (72 mpg), in combined cycle.

KIA appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the American car beats the other contender by far, making it the best choice without even considering other things. From there things take a different direction, with KIA offering somewhat better performance, just enough to call it quicker. It does come at a cost though, and that's the fuel consumption... It's not difficult to say then that if I'd need to make a choice, it would definitely be the Ford. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. In case you have two minutes to spare I invite you to define your needs, desires and budget and see which car would be chosen by the virtual adviser™, out of 12.000+ vehicles we currently have in our database.