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Virtual Adviser's™ opinion
Well, these are two pretty similar cars we have here! It's only details that could potentially make the difference. Considering they both belong to the small family car segment and utilize the same 5-door hatchback body style and the front wheel drive system, it all comes up to the specific petrol engine choice they offer. The first one has a Mazda-engineered powertrain under the hood, a 4-cylinder, 16-valves 250hp unit, while the other one gets its power and torque from a 4-cylinder, 16-valves 136hp engine designed by Hyundai.Safety
A starting point here would be to take a look at the results from European New Car Assessment Programme (Euro NCAP) tests which were performed on both of the cars, with the same number of safety stars gained in the process. Moving further on, let's take a closer look at some additional safety-related facts. Both vehicles belong to the small family car segment, which is generally classifying them somewhere in the middle safety-wise, still it doesn't help us solve our dilemma, does it? Furthermore, taking kerb weight as an important factor into account, the American car offers a considerable difference of 10% more metal.Reliability
Reliability is not the best thing to consider on the make level, but it is worth mentioning that Ford does have a slight advantage, at least on all of the models level. These are the results of an independent reasearch, while our visitors describe reliability of Ford with an average rating of 4.4, and models under the KIA badge with 4.6 out of 5. Independent research findings rank Focus as average reliability-wise, and Ceed is more or less at the same level.That apart, owners of different cars powered by the same engine as the American car rank it on average as 3.0, while the one under the competitor's bonnet gets 4.5 out of 5.Performance & Fuel economy
Ford is way more agile, reaching 100km/h in 3.7 seconds less than its competitor. In addition to that it accelerates all the way to 248 kilometers per hour, 53km/h more than the other car. When it comes to fuel economy an obvious choice would be the Korean car, averaging around 5.2 liters of fuel per 100 kilometers (54 mpg), in combined cycle. That's 38% difference compared to the American car!
KIA appears just a bit more reliable, although the difference is truly marginal. The most important thing when deciding between any two vehicles should always be safety, both passive and active. In my opinion, everything taken into account, the American car offers significantly better overall protection, taking the lead here. It all continues in the same direction, with Ford outracing its opponent in any situation possible, making it better choice for boy racers. It does come at a cost though, and that's the fuel consumption... It's really tough to make a final decision here, but if I'd need to, I'd say KIA. In any case that's my personal view, built upon all the data available to me. What should decide here though is the way you feel about the two vehicles, and I hope you'll find my guidelines useful in the process. Also, you could use the oportunity to find out which car, everything taken into account, would be the perfect choice for you in the eyes of the virtual adviser™, among more than 12.000 different ones in our database.